Examples of projects & partners:

Practical project work often refers to the direct campaign activities; through information, preparation of marketing or PR plans and concrete, tactical work in real life as well as training in, for example, business acumen and personal sales.

  • Swedish Artist Consultant: London Symphony Orchestra at Scandinavium (PR, advertising, sponsors, brochures, establishment of a loss guarantee with the then insurance company Skandia / If)
  • The Tourist Office in Gothenburg (campaign before the season; concentration on the Gothenburg card through, among other things, sales training, telemarketing.
  • Central Park Hotel: service mapping of hotels in London, preparation of documentation for brochures, service training.
  • Arendalsvarvet: Sales training for the organization’s engineers. (The yard closed – it is unclear whether the training accelerated this measure!)
  • The Swedish Armed Forces’ restaurants within southern Sweden’s Milo: service campaign/training for frontline personnel
  • GP / Bonnier-owned Radio Rix / Radio Nationals – initiation of telemarketing campaign for the network’s central Swedish and northern stations/training of salespeople
  • Product campaign for ”Cobra 38” – monster boat with 750 horses that, among other things, the Swedish Customs bought to prevent / stop smugglers. ”Selling at a fair” (Båtmässan in Gothenburg)
  • Västra Götaland Region: project initiation & service training within the organization’s hospital, Västra Regionen. Further regional assignments.
  • Product campaign for hens – more specifically the chicken category ”Hisex” – advertising campaign in an extremely unusual and motley industry. It tasted like bird, but did the egg come first?
  • Digital: Strategic review – presentation / advertising material for the PC area.
  • Collaborative & PR analysis by strategic partners regarding a number of universities in Europe; the education began in Sweden and ended with a Master in Europe or the USA. The training project concerned Tourism & Hospitality Management.
  • Lumiére Ads: Newsletter, articles, customer magazine eg ”Jaktexpressen” with Leif Mannerström (moose recipes).
  • Prevas: Market research and competitive analysis in the IT industry.
  • Rock-SM: In the final with ”Split Vision”, organized by Aftonbladet national music competition, ”Europe” won…
  • Project Doodle Reduction: Private/public PR project for a nicer street environment in Gothenburg together with ”Controlled Chaos”. Examples of principals: Göteborgs Spårvägar (Public Transportation Comp) and Gatubolaget.
  • Music and Film production – the advertising and entertainment industry. Filming of ”Group of the Year” in competition at Aftonbladet.
  • Project management ”Sunday Tea Ensemble” – ”Echo of a City” with Stefano Musitano, a World Music project.
  • Market training for future international managers – GIHC. Gothenburg International Hospitality College. English language of education.
  • GTU: Customer magazine and company presentation. Newsletters and articles. (Company acquired)
  • ExpoNova: Market research producer stage in the hospitality industry/mechanical impact. Newsletter
  • Fazer/AMICA: Several years of consultative training work in the manager / project manager and sales area Approximately 75 managers were trained for a few years. Articles
  • Swemaint: PR / sales training for staff with customer contact. Newsletter/articles
  • The School of Gastronomy: Law, marketing, sales and service to course participants.
  • XERVON & AIM (Aberer Industriemontagen GmbH) Several years of assignments for PREEMRAFF’s German and Austrian suppliers. Accommodation, identity documents and practical service measures.
  • Göteborgs-Liberalen: reportage, coordination, interviews, editing (Word, PM, Quark, InDesign)
  • Torslanda Tidning: reportage, coordination, interviews, editing (Word, InDesign) ”everything” except ad hunting.